It’s never been a more closely fought battle for the top spot in tequila as it was this year.

Former Big Brother contestants, Sukhvinder and Imran Javeed, have founded a new tequila brand called Sphynx. 

While they put a focus on the spirit, some experts believe the explosion of brands backed by famous faces does the category and quality expectations no favours.

Diageo has announced the acquisition of super-premium flavoured Tequila brand 21 Seeds.

Tequila brand Volcan De Mi Tierra has launched its Blanco and Cristalino expressions in the UK.

The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.

Kendall Jenner has become the latest celebrity to launch a tequila brand with the release of 818 Tequila on Tuesday 16 February.

Bacardi has set up a $3m fund to help bar owners and bartenders make ends meet during the global coronavirus lockdown.